Advantage Pharmacy
Every month, Advantage Pharmacy launches a new promotional campaign to engage customers and drive sales across its national network. As part of the IPA creative team, I support these campaigns through branded catalogues, point-of-sale materials, digital assets, and loyalty promotions, ensuring every touchpoint aligns with the brand’s trusted identity.
Catalogue
The monthly promotional catalogue is a key piece of Advantage Pharmacy’s marketing strategy, distributed both in-store and digitally. It highlights discounted products, seasonal health advice, and featured brands in a format that’s clean, trustworthy, and customer-friendly. As the designer, I work on creating a strong visual hierarchy, balancing promotional messages with product clarity, and using colour coding and design motifs that align with the campaign’s theme. I also take into account accessibility, legibility, and product categorisation to make the catalogue easy to browse and visually appealing. Each issue helps drive foot traffic, build trust, and inform customers of their health and wellness options.
POS Material
Point-of-sale materials play a crucial role in capturing customer attention inside the pharmacy. I design both A4 and A2 posters to promote monthly offers and campaign messages at a glance. These are strategically placed at counters, windows, and entrance points. My design approach includes bold campaign headlines, bright product callouts, and strong visual elements that reflect the month’s theme. I make sure to keep text concise and fonts readable from a distance, while still integrating branding elements and colour palettes that match the catalogue and digital content. These posters act as key visual anchors for the overall promotional look in-store.
Loyalty Campaign
The Loyalty Campaign is a key in-store activation that runs in parallel with each monthly catalogue, designed to drive repeat visits and reward regular customers. As part of this initiative, I develop a complete visual suite including A4 and A2 posters for high-visibility zones, as well as eye-catching wobblers placed directly on shelves near featured products. All creative assets are designed to match the theme of the month’s campaign—using consistent colours, fonts, and messaging—so the loyalty promotion feels fully integrated into the broader marketing experience. The visuals highlight the value of the promotion clearly, whether it’s a stamp card offer, member-exclusive pricing, or a prize draw. My focus is on making the promotion instantly recognisable, engaging, and easy to understand at a glance, helping staff explain it quickly and customers participate with ease. This unified campaign approach strengthens in-store branding and enhances the overall Advantage Pharmacy customer experience.
