Each month, I led the end-to-end creative development of the front covers for pharmacy catalogues distributed under Catalyst’s diverse network of B2C pharmacy partners. My role went beyond just design — I was responsible for selecting timely and relevant health topics, aligning campaign messaging with broader marketing goals, and tailoring visual styles to suit each individual pharmacy brand.

With over 35 unique brands operating under the Catalyst umbrella, consistency and customisation were equally important. I approached each edition with a fresh design concept while maintaining a cohesive aesthetic standard that upheld the Catalyst identity. Every cover was crafted to reflect the pharmacy’s local community, seasonal relevance, and the featured health focus of the month — whether it was winter wellness, allergy relief, or back-to-school essentials.

Many catalogue covers also featured the Life Club logo, the official loyalty program of Catalyst pharmacies. Strategically integrated into the visual design, this logo served as a consistent reminder of the benefits available to loyal customers, helping to drive engagement and build brand trust across participating stores.

By combining strong visual storytelling with strategic design thinking, I helped create catalogue campaigns that were both visually striking and commercially effective, engaging customers at first glance and setting the tone for the entire in-store experience.