Matyous Zghaib

Geely Motors

Geely Auto is a leading automobile manufacturer based in Hangzhou, China and was founded in 1997 as a subsidiary of Zhejiang Geely Holding Group.


Project Name: "Bridging Boundaries: Geely's Journey through iraq"
Event Client: Geely Motors Iraq
Deadline: We aim to launch the advertising campaign within the next two months.

The objective of this teaser campaign is to generate buzz around Geely Motors in the Iraqi market. Through a strategic combination of four teaser and revealer posters, we aim to captivate the audience’s attention and gradually unveil Geely’s brand identity and values. Each teaser poster intrigues viewers with visuals and compelling snippets, creating curiosity. The revealer posters showcase Geely as a reliable and innovative automotive brand in Iraq. This campaign format ensures Geely’s strong presence and builds excitement in the market.

Target Audience:
The target audience consists of Iraqi consumers, particularly those residing in Baghdad. The campaign should resonate with individuals who appreciate the combination of modernity and tradition, connecting them emotionally to the Geely brand.


My creative journey is fueled by an unwavering commitment to excellence and a relentless pursuit of innovative design concepts. The process of developing a captivating concept begins with a deep dive into research, followed by countless hours of sketching, thumbnail exploration, and mind mapping. This iterative process allows me to explore a multitude of ideas, pushing boundaries and seeking out the most impactful visual solutions. Each sketch and thumbnail is a stepping stone towards honing the perfect concept, refining compositions, color schemes, and typography. Through meticulous mind mapping, I bring coherence to ideas, uncovering connections and refining the narrative. This rigorous approach ensures that every concept I present is backed by a solid foundation, thoughtfully crafted to engage and inspire. By investing time and effort in these preliminary stages, I am able to deliver concepts that are visually compelling, strategically aligned, and emotionally resonant. This relentless pursuit of excellence and attention to detail is what sets me apart in the industry

"The horse the night and the desert know me"



Behind every successful design concept lies a meticulous process driven by passion and dedication. As a designer, I believe in the power of hard work and the pursuit of excellence. In selecting Al Mutanabbi’s profound words, ‘the horses and the night and the desert know me,’ I aimed to pay homage to the rich cultural heritage of Iraq and the poetic brilliance of Al Mutanabbi, an esteemed Iraqi poet. By weaving his evocative poetry into the concept for the Geely campaign, I sought to create a powerful connection between the brand and the Iraqi audience. Geely’s enduring presence in the Iraqi market served as a testament to their commitment and success. Through extensive research and exploration, I immersed myself in the essence of the poem, drawing inspiration from the vastness of the desert, the elegance of horses, and young love the night. Iteration after iteration, I refined the design, meticulously crafting a concept that seamlessly integrated these elements while staying true to Geely’s brand identity. The result is a visually captivating representation that not only resonates with the target audience but also showcases Geely’s longevity and prominence within the Iraqi market. This process reflects my unwavering commitment to delivering exceptional designs that blend cultural significance, brand messaging,

The concept explain

The design elements incorporated in the campaign further enhance the connection between Geely and the Iraqi market. By integrating traditional Arabic patterns, the visuals pay homage to the rich cultural heritage of Iraq and create a sense of familiarity and resonance with the local audience. These intricate patterns symbolize the enduring presence of Geely within the Iraqi market, even from afar. Additionally, the use of the car names, such as the Coolray and Azkarra, as specifically requested by the client, adds a personal touch to the campaign. By showcasing these specific models,I highlight Geely’s commitment to delivering high-quality vehicles tailored to the needs and preferences of the Iraqi audience.


After an iterative design process, I am proud to present the final campaign for Geely Motors

After an iterative design process, marked by dedication and attention to detail, I am thrilled to unveil the culmination of my efforts: the final campaign for Geely Motors. This campaign represents the harmonious fusion of creativity, strategic thinking, and a deep understanding of Geely’s brand identity. It has been meticulously crafted to captivate and engage the target audience, leaving a lasting impression on viewers. Each element, from the carefully selected visuals to the compelling messaging, has been thoughtfully considered to convey Geely’s values of reliability, innovation, and style. With every iteration, I pushed the boundaries of design, refining and perfecting each aspect to create a campaign that truly embodies the essence of Geely Motors. It is with immense pride and excitement that I present this final campaign, ready to make a powerful impact in the world of automotive advertising.

The problem and how I solved it

Throughout the creative process, I encountered a unique challenge that required innovative thinking and problem-solving. The task at hand was to effectively position Geely Motors in the Iraqi market, amidst fierce competition and varying consumer preferences. To tackle this, extensive market research and analysis were conducted to identify key insights and opportunities. I delved deep into understanding the local culture, consumer behaviors, and automotive trends in Iraq. This allowed me to gain a comprehensive understanding of the target audience and their needs. Armed with this knowledge, I devised a strategic approach that integrated Arabic patterns and localized messaging, ensuring Geely’s relevance and resonance with the Iraqi market. Through careful deliberation and collaboration, I successfully crafted a campaign that not only addressed the challenge at hand but also set Geely apart from competitors, forging a strong and lasting connection with Iraqi consumers. The innovative solutions implemented throughout the process reflect my dedication to overcoming obstacles and delivering impactful results for Geely Motors.